Mater Group is proud to mark a milestone in its history, the launch of a new brand, to reposition Mater as a group incorporating health, education and research for a healthy community.
For more than a century, the Mater name has been associated with meeting unmet community need. During that time Mater has earned its place in the hearts and minds of many people and has become a much loved part of the community, evolving beyond a hospital and healthcare.
Unveiled on Wednesday 21 November, the new brand signifies Mater’s strategic direction, repositioning Mater as a group that incorporates health, education and research for a healthy community.
Mater’s Acting Group Chief Executive Officer Ian Wright said the new brand honours the organisation’s heritage and positions Mater for an exciting future.
“Our founders, the Sisters of Mercy, built Mater on a foundation of social enterprise, partnership and a shared vision for compassionate and accessible healthcare for the community. This shaped and defined Mater for more than a century,” said Mr Wright.
“Mater has an opportunity to continue to build on the Sisters of Mercy legacy. Working together, we are uniquely positioned to identify and meet the emerging unmet needs of our community.
“Working together, we can deliver the most relevant service for each and every individual, and grow with our community.”
The new brand is heralded by a new logo, inspired by stained glass. The Mater Cross, believed to have been created by Sr Antonia Brosnan in 1906, remains an important feature of the logo, linking Mater’s heritage.
The cross is constructed using colour to represent Mater’s diversity across services. Individually, the colours signify Mater’s Ministries―health, education, research and foundation―and together they symbolise Mater’s commitment to collaboration and working together as one united group to improve the health of the community.
Mr Wright said the new brand is much more than a logo.
“It communicates who we are, what we do and why we’re relevant. Our new brand brings us together, because together we are better for our community.